As a research-based profession, the pharmaceutical and life sciences industry relies heavily on its ability to make strategic decisions based upon large amounts of data. There is a growing trend in the industry to measure more and more information across every type of business and healthcare activity. This means the amount of data being created is expanding at an exponential rate, in both depth and variety. The emergence of this so called ‘big data phenomenon’, is providing companies with significant opportunities. An explosion of new data sources allows for unprecedented insights on patients, diseases, processes and treatments. However, challenges remain on how best to collect, store and use this data to best effect.

Pharma firms are starting to use modern IT infrastructure and cloud enabled technologies to harness the power of data. This e-book explores the road towards cloud-based data management and explains its benefits such as greater security and compliance.